The nickname “Iceman” has long been tied to NBA legend George Gervin. Now, Chicago Bears quarterback Caleb Williams is trying to trademark it, and Gervin isn’t backing down. Yankee Scores reports.
Williams’ Trademark Push
Williams, who earned the “Iceman” moniker this past season for his clutch play and signature “ice in the veins” celebration, filed four trademark applications. According to the Chicago Sun-Times, they cover the name, a logo, and silhouettes of his playoff pass to Rome Odunze against the Packers. The filings would allow Williams to use the nickname commercially across various products.
Icemanpic.twitter.com/3qW8L56zXL
— Dave (@davebftv) March 26, 2026
Gervin’s Response
Just days later, Gervin submitted his own applications for “Iceman” and “Iceman 44,” noting he first used the name in 1979. Jerald Barisano, president of Gervin Global Management, explained the move: “We are hoping the inspectors will do the right thing. All they’ve got to do is one Google search and they’ll see hundreds and hundreds of articles on the ‘Iceman,’ George Gervin.”
Gervin himself added respect for Williams but stood firm: “He’s already proved greatness and his potential upside is great. Like an ‘Iceman.’ But that name is taken. … All I’m saying is: Young fella, we’ve already got one ‘Iceman.’”
Trademark Process Ahead
The United States Patent and Trademark Office (USPTO) will review both sets of applications. If approved, they’ll be published for a 30-day opposition period. The process could take a year or more, leaving the nickname’s future uncertain.
Shared Nicknames in Sports
This isn’t the first time athletes have shared nicknames. From “LT” (Lawrence Taylor and LaDainian Tomlinson) to “Rocket” (Roger Clemens and Raghib Ismail), and “Sugar Ray” (Leonard, Robinson, and Mosley), history shows overlap is common. The real issue here is commercial rights, not casual use.
