Dana White has never been shy about speaking his mind, and his latest rant proves it again. The UFC president blasted members of the MMA media, dismissing most critics as “nobodies” with no business accomplishments to justify their opinions. Yankee Scores reports.
White’s Explosive Comments
In an interview with David Senra, White unloaded on reporters and online commentators. While explaining in detail why he often gets into arguments with the media, he blatantly said “Who the [censored] are you and what the [censored] have you ever done? Nothing.”
“I was just saying at the press conference in Winnipeg on Saturday, you have all these people on the internet. Talking about what we should be doing with our business. I said, “Holy [censored], you guys are [censored] brilliant. PFL, Bellator, One FC, many, many other failing companies. Why don’t they just [censored] hire you guys? You guys have the answers for everything, right?
“I can’t even read this [censored] because it’s so dumb. And I realize these guys know nothing about this business, yet these are the people that are covering it. It’s fascinating to me that anybody listens to any of these people.”
White argued that many critics have never built a business or been responsible for paychecks, so their opinions on UFC operations carry no weight.

Pushback From Fans and Reporters
Not everyone agreed with White’s fiery stance. Fans and journalists quickly pointed out that the UFC relied heavily on media coverage in its early years to gain traction. One reporter wrote on X, recalled White personally arranging interviews to promote fighters like Chuck Liddell. Others argued that White’s frustration often stems from questions about fighter pay, a topic that continues to spark debate across combat sports.
UFC’s Media Relationship
Despite White’s dismissal, the UFC still depends on exposure from media outlets and social platforms to grow its brand. Critics noted that White himself remains a constant presence in interviews and press conferences, underscoring the importance of coverage even as he rails against it. “The UFC quite literally depends on the media for a paycheck,” one fan wrote.
White’s Perspective
For White, the criticism no longer matters. He insists he doesn’t need to listen to reporters, valid or not, and prefers to focus on running the UFC his way. “It’s fascinating to me that anybody listens to any of these people,” he said, doubling down on his belief that media voices lack credibility in the fight business.


